Meta-Schwag
For Electronic Arts’ new World War II spy game The Saboteur, electronics retailer GameStop has devised an innovative promotion to boost pre-release sales: in-game schwag. If you pre-order the game, you get a code that unlocks a secret weapon during play, an “exclusive Nazi knife” that enhances your ability to perform stealth missions.
Just remember–despite how realistic the knives on the promotional posters may look, you can’t take the schwag out of the screen! It’s probably for the best, though–edged weapons and mail order just don’t mix…
Filed under: General on October 21st, 2009