Video Game Schwag

This is potentially a little creepy depending on which way you look about it, but nonetheless definitely something worth writing about.  Last week Capcom set up an extremely interesting guerilla marketing ploy to promote Resident Evil 5.  Fans of the series, had to register at a website and they would be given clues to a treasure hunt; the treasure they were hunting: body parts.  Each body part was worth a certain amount of points and the player with the most amount of points at the end of the game won a trip to Africa.  Like I said, creepy but worth telling you about.

Filed under: General on March 17th, 2009